The Value of Experience

Don Luzzi

Don’s four decades in media have been spent exclusively on the sales, marketing and promotion side of the broadcasting business, filling the roles of national sales rep, vice president of sales, general manager and president.

His extensive contacts and solid relationships with media outlets across Canada give clients insider access to the industry. His experience means he thinks strategically about the media mix to create more efficient, higher impact campaigns for LakeStreet clients.

Don also offers wise counsel regarding ethical and appropriate advertising, having sat as a board member on both the Advertising Standards Council of Canada and the Canadian Broadcast Standards Council.

“We know we can get our clients better exposure for their advertising investment than they can get on their own,” says Don. “The client’s success is my reward. I love to see that their business has grown because they’ve had good return for their marketing dollars.”