Drawing (5) Planning

Success requires strategy

At LakeStreet, we’re insightful, analytical and well-connected, and we use all of these qualities to develop a comprehensive, customized media plan for you.

We start with your goals and expectations. Who do you want to reach? What’s the timeline? What have you tried in the past? What’s your budget?

We examine the latest in industry trends, consumer information and media rating research.


Drawing (5) Buying

Advertising is expensive... Let's make the right choices

When it comes to implementing your advertising plan, LakeStreet gets you the best value for every commercial and impression.

We are smart negotiators and use our insider savvy and buying power to purchase the right mix of media to deliver your message.

Our years of experience running media outlets across Canada allows us to leverage our network of contacts, industry relationships and insider knowledge.


Drawing (5) Placement

Right creative... Wrong media

A top-notch plan and well-negotiated buy needs to be supported by strategic ad placement.

LakeStreet makes sure your target audience is listening, watching, reading and surfing when and where you want to reach them.

When consumer trends change we need you to know about it. When technology changes consumer behaviour you need to be there. Integrating change into your strategy is key.